Selected campaigns across OOH, video, audio and print - built to be felt, not just seen.
A 360 campaign showing that with monday.com you can run just about anything - even the craziest operations - with seamless collaboration, flexibility and perfect visibility. I was part of the team that wrote the script, the OOH and audio ads, and managed the creative process. I also created and managed the localized Australian and UK versions.
In partnership with Netflix, I conceptualized, directed, filmed and edited a video series for OurRitual - relationship experts reacting to scenes from Beef Season 2, turning the show's tension into a conversation about real couple dynamics.
The TV chapter of the same 360 campaign. I was part of the team that wrote the script, the OOH and audio ads, and managed the creative process from concept to delivery.
The most successful audio campaign in monday.com history. It gently reframes the beliefs people hold about work - that collaborating must be hard, that working has to be stressful - in a clever, simple way that meets the listener's state of mind.
A 360 campaign built on the concept "The Why-Not Generation" - a pun on "the Y generation" - made to provoke deep questions among the target audience: curious young people who aim to break the molds of the world.
A print campaign for the Hebrew University of Jerusalem, built on the concept "hardest, but best" - owning the difficulty as the proof of the value.
This portfolio shows the work. These podcasts show how I think - two creative shows I was interviewed on, about approach, values and creative thinking.
